Brand "CITRUS" is promoted and owned by Citrus Fashions Pvt. Ltd., a company incorporated in India, launched their collection of high fashion scarves and other fashion accessories in the year 2007.
Brand Citrus kickstarted with the humane and novel aim of weaving the traditional in terms of technique into the very fabric of contemporary designing, realising the immense potential that lay amongst the huge workforce of ultra skilled craftsmen, steeped into unemployment by virtue of mechanical invasion who could be rightly utilized for ensuring uniqueness and that human touch, which is so integral in creating a product at Citrus. The very essence of our products at Citrus lies in this interweaving of human touch and emotions, the confluence of which traces the end result that we love to flaunt around, back through its very path of care and fondness that go into its making and bring to life the very naturalistic element of the product we call love. Yes, at Citrus, we create love, wearable tangible love.
Citrus has, in nine years, been able to carve out an enviable niche for itself in the fashion industry, having established a reputation for itself has a sustainable brand that excels in tastefully crafted unique design ideas. Citrus takes pride in having a revolutionised the very notion of a simple scarf from being a mere wrap around cover cloth to a stunning and compulsory fashion accessory. Even as we speak, the brand is continuously expanding, with its absolutely novel and irresistible designs being retailed at leading departmental and multi label stores across the world.